Chamber of Commerce
Location
Oviedo (Asturias)
Educational program name
SOCIAL NETWORKS: MANAGEMENT, DYNAMIZATION AND BUSINESS USE
Language
Spanish
EQF level
3
I-VET / C-VET
C-VET
Modality
Informal
Short Summary
Internet as a marketing channel Internet: a massive and interactive communication channel Internet marketing Internet marketing tools: SEO, SEM The forums Forum administration Distribution of tasks in the forum How to encourage forum users to participate? The proper functioning of the forum blogs blogger profile Characteristics of the blog: structure and types How to retain the audience of your blog? How to write a good post for a blog and for the Web Generalist, Professional and Microblogging Platforms Facebook LinkedIn Microblogging: Twitter and Tumblr. Geolocation, content curation and other platforms Geolocation and mobility content curation other platforms Video, image and social mobility platforms video social image Flickr Instagram
Keywords/Topics
internet, online marketing, blogs, social networks,
Cost
180
Certification
training completion certificate
Duration
20 hours
ECTS or Hours
Undefined
Key skill set
social media skills and online marketing
Category
agricultural business
Entry conditions
No conditions
Learning outcomes
In this course, the tasks carried out by this figure will be studied and put into practice, obtaining a general and practical vision of online marketing and a more approximate vision of the most common social networks and their possibilities as a marketing tool. They will be equipped with the necessary knowledge to carry out the tasks of this profile: how and when to publish content, where, how to moderate a forum, write a blog correctly, manage a crisis on social networks, etc.