Chamber of Commerce

Oviedo (Asturias)

SOCIAL NETWORKS: MANAGEMENT, DYNAMIZATION AND BUSINESS USE

Spanish

3

C-VET

Informal

Internet as a marketing channel Internet: a massive and interactive communication channel Internet marketing Internet marketing tools: SEO, SEM The forums Forum administration Distribution of tasks in the forum How to encourage forum users to participate? The proper functioning of the forum blogs blogger profile Characteristics of the blog: structure and types How to retain the audience of your blog? How to write a good post for a blog and for the Web Generalist, Professional and Microblogging Platforms Facebook LinkedIn Microblogging: Twitter and Tumblr. Geolocation, content curation and other platforms Geolocation and mobility content curation other platforms Video, image and social mobility platforms video social image Flickr Instagram

internet, online marketing, blogs, social networks,

180

training completion certificate

20 hours

Undefined

social media skills and online marketing

agricultural business

No conditions

In this course, the tasks carried out by this figure will be studied and put into practice, obtaining a general and practical vision of online marketing and a more approximate vision of the most common social networks and their possibilities as a marketing tool. They will be equipped with the necessary knowledge to carry out the tasks of this profile: how and when to publish content, where, how to moderate a forum, write a blog correctly, manage a crisis on social networks, etc.